Who doesn't know about the popularity of iPhone made by tech giant Apple! Many people think why the iPhone is so expensive! Apple iPhone is extremely popular. Why is the iPhone so popular? Even the iPhone is Apple's best-selling product line-up.


Although only a small number of phones are released in the market every year, the number of iPhones in terms of sales is increasing every year. Apple sold 16.2 million of iPhones in 2019 and 198.9 million units in 2020.


When Apple first introduced the iPhone in 2008, the base model was priced at 499. Since the price of mobile phone is so high then, many people have joked about its acceptability. But just as Steve Jobs's foresight has made personal computers up-to-date, so too has the iPhone.




 

Note that Apple's lowest priced iPhone model, the iPhone SE costs around us $400. Many people may have questions about the popularity of the iPhone if the price and the number of phone sales in one place.


Let's find out why the price of the iPhone is so high, and why the iPhone is so popular.

 


If Apple launches a new product, it can be predicted that the price of that product will be a little higher than the other ten competitors.


Apple is a premium brand for such a pricing scheme. In other words, Apple is a brand that only brings products to the market for those who can afford it. So launching the product at a lower price for the public considering the budget can lighten the company's premiumness tag.


Why is the iPhone so expensive?


The price of the iPhone usually starts from much higher. Apple's latest model iPhone, the least expensive variant of the iPhone 12, the base model of the iPhone 12 Mini is priced at around 600 US dollars. This is the cheapest latest iPhone model. The price of other models of iPhone is also bound to surprise anyone as a phone.


Let us find the secret behind the high price of the iPhone and does iPhone really deserve to be so expensive at all.


Hardware and software

Looking at the iPhone's hardware, it's easy to see that Apple doesn't offer any discounts on hardware. Apple integrates all the best technologies in iPhones with the highest priority of customers in mobile usage. In other words, Apple is not willing to give a hair and a discount in the case of the iPhone's hardware, even if it increases the price of the phone.


Apple's iPhone hardware may be made by  itself or ordered from another manufacturer and supplied through strict quality control. And iPhone operating system, iOS developed by Apple.


Software and hardware, both come from their own, so the iPhone user experience is unique and extraordinary. The effect of the combination of hardware and user-friendly software with this zero compromise can be seen in the price of the iPhone.


Apple has spent billions of dollars to ensure the presence of the best and most updated technology on the iPhone. Apple never releases phones in a hurry. Every feature of a phone is tested many times to provide the best user experience to the users. Is it normal for companies that spend so much time and money on perfecting their phones to have higher prices?


Great design

Why iPhone is so expensive and popular

People who are not fans of iPhone design may not be found. Apple designs their iPhone in such a way that if anyone has an iPhone in their hand, the people around them will easily understand that it is an iPhone.


The iPhone provides a polished and grate experience not only for the glamorous exterior, but also for the software. Apple's design language can be said to be a symbol of fascination for people of all walks of life, whether tech-savvy or ordinary. Design is also one of the reasons why the iPhone is so expensive.


Security

Apple has always given priority to safety in its products. The iPhone is no exception. Apple's name is sometimes seen in the news by adopting various features or activities to give maximum importance to the safety of the user.


It is seemingly impossible to hack iPhone or extract iPhone data without permission. Also jailbreaking or jailbreaking the use of a stolen iPhone is the equivalent of a nightmare for any expert.


Also, if the iPhone is lost, the location of the lost iPhone can be easily found by the help of Find My app. Also the average risk of viruses or malware on the iPhone is relatively low.


Apple attaches so much importance to user safety and privacy that it has not even set up a backdoor to retrieve user's phone data at the request of the FBI. In addition to adding different technologies to the iPhone to ensure user safety and privacy, Apple has to spend a lot of money every year on various initiatives taken. And this affects the price of  iPhone.


After sales service

The services of other organizations may seem insignificant in the face of Apple's post-brick service. IPhone 7, released in 2015, still receives regular software updates for this iPhone 7. Surprising to hear, but it is true. After many years of updating, the old model phones also work like new ones with the new features.


Also, after few years of buying any Apple device, including the iPhone, the after-sales service is easily available from the Apple Service Center. As a result, if there is a problem with the iPhone, the Apple Service Center does there work. The user's job is only to take the iPhone to the phone service center. And the sincerity shown to the customers at the Apple Service Center is on everyone's lips.


Why is the iPhone so popular?

Not that the price of the iPhone is higher only in our country. Even in developed countries, buying a phone worth $800 or more is a small luxury for the citizens of any country. But by removing this idea from people's heads, Apple has succeeded in justifying the price of iPhone to people.


Now the question is, why are people buying iPhone even after it is so expensive? Let's try to find out the reasons why the iPhone is so popular despite being expensive.


Brand value

History has shown that Apple has been providing premium products to its customers most of the time. The quality of any of Apple's products is extraordinary. As a result, the idea is ingrained in the mind of a buyer that even though the price of the product is high, Apple is providing the best to its customer.



This also applies to Apple's other products, including the iPhone. Despite the high price due to Apple's extraordinary brand value, iPhone buyers do not compromise. In other words, Apple has been able to highlight the benefits of the iPhone from the price to the buyers.


Loyal fans

At the same time if you ask an Apple and a non-Apple user to share their phone usage experience, an iPhone user is more likely to express more satisfaction with mobile usage. Basically, Apple makes their phones in such a way that the customer becomes not only a user of the iPhone, but also a fan.


IPhone 12

When Android phone users decide to change the smartphone in their hand, they have a lot of options in hand as well as the opportunity to choose the iPhone. But in most cases, an iPhone user thinks he should have an iPhone. This means that once you experience using the iPhone, the chances of shifting to another brand of phone are reduced.


Apple ecosystem

The Apple ecosystem is an environment with multiple Apple devices where multiple Apple devices come together to enhance the user experience. Suppose you have an Apple iPhone and a MacBook. Transferring files between these two devices is as easy as water.


Calls to your iPhone In fact, if you are working on your MacBook, you can receive calls from your MacBook and talk, or even cut off calls. The same goes for the Apple Watch or Apple's smart watch!



Because of this remarkable ecosystem created by Apple, each Apple device works very well with one another. This Apple ecosystem makes user life easier. Although all consumer electronics companies have tried to create ecosystems like Apple, Apple has been very successful in this endeavor.


Popularity

Yes, that's right. Its popularity also plays a big role behind the huge popularity of the iPhone. Almost all celebrities are seen using iPhone. Many people do not hesitate to buy a used phone at a very high price as people are born imaginative.


For many, it has become such that the smartphone in hand is not the iPhone. The iPhone has become a symbol of luxury and premiumness due to the use of various popular personalities. So its popularity is more than the iPhone users.